Jonas Ihreborn is a family furniture maker in Värnamo, in the Småland region of southern Sweden, a district the company calls the heart of Sweden's manufacturing region. The business carries its founder's name, and Jonas Ihreborn is the third generation in a line of upholstery craftsmen and producers. He was born into the furniture industry, and his working knowledge runs from design through production and logistics. Swedish company records show Jonas Ihreborn AB was registered in 1991, and the firm still describes itself first as a family business, where values and personal engagement matter most.

The company's thinking is disarmingly simple. It believes furniture can only be justified if it has personality and truly fulfils a need. That idea shapes a collection of sofas, modular seating, easy chairs, tables and accessories made for public spaces: hotel lobbies, offices, restaurants and meeting rooms, where pieces have to work hard every day and still look composed years later. Sustainability sits alongside it, expressed less as a slogan than as a habit of choosing durable materials and designing for the whole life of a piece.

Jonas Ihreborn is also a designer in his own right. In 2007 he drew the Seventy easy chair, a slim, generous armchair that went on to anchor a family of pieces. A numbered edition of 100 marked its tenth anniversary, with a rusted frame and vegetable-tanned leather meant to reflect the nature of Småland, and in 2021 Seventy Five Wood followed with a solid timber frame and leather tanned using olive tree leaves. His Cap chair of 2022 reworks the classic club chair into something compact and bold with a surprisingly soft surface.

What sets the company apart is its scale and closeness to the work. Almost all production happens locally in Värnamo, close to trusted sub-suppliers, with an in-house prototyping workshop that lets a small team develop ideas quickly. In the company's own words, it is small enough to be flexible and big enough to handle large projects for customers around the world. Värnamo's municipality notes that the business has kept the friendly spirit of a small family firm while taking on large, fast production runs, which it describes as something quite unique in Sweden today. For Australian architects and designers, that means Scandinavian pieces with real character, made by people who know every step of how they come together.